I wanted to start with budget since we can look at options with all the bells & whistles, but if we are limited by budget it makes the most sense to focus on what we’re willing to spend now and in the future. One suggestion I make to companies who are limited on budget is to purchase just one main item for their booth now (for example a Back wall) and then revisit other items (like Counters) down the road when their coffers are ready to spend again.
Some great starter Trade Show Exhibits are the EZ Tube Displays (EZ Back Walls, EZ Counters, EZ Towers) that are super affordable and very diverse as far as options (Single or Double-Sided, Lights, Etc) For the medium price range and up, some of the Modular Frames make it easier for planning different size booth spaces. You can do more mixing and matching and even extend on the frame some displays like the TRIGA Back Walls so they can be used for two or more booth sizes (For Example a 10X10’ to a 10X20’).
Tools -vs- Tool-Less Assembly
Let’s face it, if you’re the only one from your company tasked with setting up and dismantling your exhibits, the faster and easier they are to put together, the better. Some frames are completely Tool-Less. Most notably the TRIGA System, while others like the SEG Frame System have the options to use Tool-Less connectors as an upgrade feature. The faster you can assemble your booth display, the faster you can head to the pool for some R&R before the show :)
Ability to Reorder Graphics
Sooner or later you will most likely want to reorder graphics for your display setup. Most options these days make the process pretty straightforward, however if your display is built custom to your specifications, it can be challenging when it comes to reprinting graphics and getting them to fit without physically having the frame shipped back for careful graphic finishing. The more you can stay with standard sizes for Back Walls, Counters, Towers, etc these will have templates already created to nail the correct finishing the first time and every time thereafter.
Trade Show Display Shipping, Freight & Drayage Costs
Every seasoned Exhibitor knows that shipping, freight and drayage costs can add up quick for large and heavy items. As a simple rule of thumb, the lighter and smaller your packages or freight the less in shipping and drayage will cost. For new Exhibitors, drayage is a fee based on the weight of your shipment charged by the show to bring it to your booth space. Some shows will allow the first couple hundred pounds for free and then charge the remaining weight, but it’s important to refer to your Exhibitor’s Manual and with the show to get an accurate estimate.
Overall Look and Feel of Your Exhibit
Last but not least is the importance of selecting a display frame that will compliment your brand and industry. A Truss Exhibit is great for industrial markets like machinery and automotive, but may not be the right fit for skin care or eco-friendly brands. Find one that not only has the functionality you’re after like shelves and lighting, but is also a representation of your brand and store at the show. If having a Backlit Wall captures those lifestyle shots, then chose a SEG Frame System or other option where backlighting can be applied.
I hope this helps raise some awareness of some important items to consider as you plan out your Trade Show Booth strategy. It can seem overwhelming at first, but rest assured we’re always here to help answer questions. Give us a Call, Send Us a Message Above or find us on Chat and we look forward to helping!