Although primary used for temporary signage, point-of-purchase displays are still solid in quality. There are two main categories for the point-of-purchase displays here: Economy and Premium. Economy models sport white cardboard with full color adhesive decal, while the Premium kind boasts honeycomb corrugated plastic and full color adhesive decals. It should be noted that both of these options require the graphics to be applied by you once delivered. The adhesive decals will be delivered on a rolled material to ensure shipping quality (it is an extremely simple process; almost like applying a sticker).
Your Choice of POP Display Sizes
Interestingly enough, point-of-purchase displays come in three distinct sizes: small, large, and extra-large. The small displays are perfect for using on table tops for promotional items, items on clearance or sale, or just to highlight a new product you may have. They are optimally sized to catch the eye of the consumer while simultaneously not obstructing your point-of-sale system. The large sizes come in quite a few options in terms of usage. Some can be used as floor markers to display specific aisles, while others can be used as stackable displays for different types of the same product (ex. Different cereals by the same brand). The latter of these two works wonderfully as an end-cap display or can be placed back-to-back to create small aisles if enough are purchased. The extra-large point-of-purchase displays are pallet skirts, turning regular wooden pallets into advertising space.
As previously mentioned, point-of-purchase displays are great for promoting brand awareness as well as other sales or discounts without compromising the shelf space you currently have. The small point-of-purchase displays can easily be provided to local coffee shops, mom-and-pop stores, hair salons, and local movie theaters to help bring new customers into your fold. Need to get the word out in your area about all of the different services your business offers? Purchase a small point-of-purchase display, complete with your company’s logo for the display itself, and load it up with small booklets about all that you can do for the customer. Many local businesses tend to help each other out, and since your display would not take up much room, you now have access to customer bases that you may not have thought of before. All in all, point-of-purchase displays can serve to amplify your current business, both inside your storefront as well as around town.
We’ve been through many of the benefits that point-of-purchase displays will have for your business needs. They are affordable and cost effective, while not sacrificing rigidity or quality. In fact, a few of the models can even support five to ten pounds worth of products or materials. There are a wide variety of custom options available for you should you need something a bit more unique. When you are done using your point-of-purchase displays, they can be easily taken down for later usage, or can be easily disposed of and/or recycled. Many other companies require you to order multiple point-of-purchase displays at a time, but the minimum order here is merely one piece! You don’t have to be obligated to purchase any more than you truly need. On top of that, quantity pricing is available should you require bulk ordering.
In short, point-of-purchase displays are extremely cost-effective methods of displaying information and promoting products. Their low cost coupled with their flexibility in usage translates into more options for you to use them as you see fit within your store front or at your next trade show. Should you have any questions about the following products, please do not hesitate to send us a message, chat or call us at 866-398-5938.